Unique people in Beyoncé’s new Ivy Park campaign

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The main characters of the new advertising campaign of the sports brand Ivy Park became people with unusual looks.

In the shootings, the transgender actress from the series “Orange Is the New Black” Laverne Cox took part.

Moreover, the 60-year-old dancer and choreographer Karen MacDonald, an African-American model with freckles Ralph Souffrant and top model Grace Bol.

“The message of this shooting is that each person is unique. Real beauty and strength come from nature and are born inside,” said co-owner of the brand Beyonce.

The new collection interprets the classic silhouettes of sportswear in a new way. It included crop-tops, corsets, sweatshirts, hoodies and suits made of velour.

In addition, this season Ivy Park released clothes for men for the first time ever.

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