09 Aug The Weeknd & Puma Collaboration
The Weeknd is getting more and more active in the fashion world. In February, celebrity became the face of one of the Puma sneaker models. Nowadays, the world will see the collection created by him together with the German brand.
Moreover, the sports company has a very bright list of ambassadors, among them Rihanna, Solange Knowles and Kylie Jenner.
Abel Tesfaye was preparing his collection with Puma for almost a year. Fans have been waiting for this collaboration since April, when The Weeknd first mentioned the cooperation with the brand.
“At first I was nervous, but when I finally saw the result, I immediately fell in love,” Starboy shares.
Parallel – is the name sneaker line, released by the artist. A simple high-end design makes shoes suitable for both sexes.
“I just want everyone to wear these sneakers,” says the musician. “I want to make them a part of pop culture. I want to walk down the street and see how my shoes are worn by adults and children. I want to see how dad wears them. I want to see Barack Obama and Ilona Mask in these sneakers. “
The singer plans to invest as much time as possible in further cooperation with the sports brand and release a limited line of shoes. However, Abel mentions that currently it is important for him to push forward the first collection.
The cost of one pair of sneakers, which will go on sale on August 24, starts from £170.
The Weeknd has already worked with the brand Alexander Wang.
Furthermore, he created a line of hoodies along with Hunter Green and participate in the collaboration with H&M.