03 Oct 11 HONORÉ LAUNCHES PLUS-SIZED DIANE VON FURSTENBERG DRESSES TODAY
For the very first time, Diane von Furstenberg will be offering plus-sized clothing exclusively through size-inclusive e-retailer, 11 Honoré.
The collaboration has produced DVF’s most iconic and universally flattering style, the silk-jersey wrap dress, selling at $568 in three different prints pulled straight from the DVF archive.
“For me, my number one objective and priority on a daily basis is just to provide the same options that straight size women have,” said 11 Honoré co-founder Patrick Herning while speaking to Forbes. “And that’s really why I get out of bed everyday – pushing brands to go up in their sizing, bringing brands onto this platform, and evangelizing that this customer does exist. We have proven it.”
Other noteworthy designers featured on 11 Honoré’s site include Brandon Maxwell, Derek Lam, Marc Jacobs, Zac Posen, and Veronica Beard. After the Diane von Furstenberg launch, luxury pieces from Carolina Herrera, and GANNI are also expected to sell plus-sized pieces through the online retailer.
More images to come.