26 Apr FROM AFRICA TO THE WORLD: ASOS MADE IN KENYA
Owing to the increasing importance of ethical fashion, Asos has launched a collection with SOKO, a social enterprise based in Kenya, that is ethical, sustainable and fair.
Although the range first launched back in 2009, the new collection was conceived in collaboration with 2manysiblings – a Nairobi-based creative collective made up of brother and sister Oliver and Velma. The collaboration with ASOS Made in Kenya is their first foray into fashion production. In conjunction with Asos in-house design team, the creative team came up with cutaway sundresses in block prints, electric blue and floral kimonos, and palm-print yellow halter-neck jumpsuits, all of which are handmade. And, for the first time ever, the offering is unisex.
Clothing manufacturer SOKO is based in Kenya and provides livelihoods for over 45 people in the Kasigau region. ASOS also set up its Kenyan Stitching Academy in partnership with SOKO, hosting two-month tailoring courses that equip locals with skills to enable them thrive in the fashion industry on their own.
There’s something important about knowing the clothes you wear are benefiting garment workers globally, and that brands are finally exploring more ethical alternatives for production.
See full collection here.