09 Nov A PRADA X ADIDAS COLLABORATION IS HAPPENING FOR THE VERY FIRST TIME!
Prada and Adidas are collaborating for the very first time. The luxury Italian label and the sportswear giant have announced a collaboration, although have not yet divulged exactly what it will entail.
Both brands posted images of Adidas shoeboxes inside a Prada shopping bag to their social media yesterday, suggesting that the collaboration will centre around footwear – and in a press release, the brands revealed that two limited-edition Prada for Adidas styles would be released in December. It also stated that 2020 would see the release of some performance sailing products as a result of the collaboration.
“The aim of this partnership is to investigate the realms of heritage, technology and innovation – and to challenge conventional wisdom through unexpected strategies,” the release stated. “The new vision draws inspiration from the rich legacies of both to re-engineer timeless icons, and leverages the houses’ technological footprint to innovate.”
This is not Prada’s first foray into activewear, with the label reissuing its sportswear line, Linea Rossa last year, which had first debuted in 1997. The collaboration also does not mark Adidas’ first take on luxury – the sportswear brand has previously collaborated with Stella McCartney and Raf Simons, among others, on collections.