ALCOHOL, BUT MAKE IT FASHION: CIROC AND MOSCHINO COLLABORATION

Italian fashion house Moschino and its creative director, Jeremy Scott, renowned as “The people’s designer”. As part of the global collaboration, he designed a limited-edition CÎROC Vodka bottle; the innovative design sees the CÎROC’s signature blue, in a playful pastel shade, wrapped in Moschino’s iconic gold chain and dangling letters. The collaboration was first launched at Milan Fashion week, which held earlier on in the year.

The campaign features popular Nigerian musician Wizkid, models River Viiperi and Golden Barbie, as well as actress Thando Thabethe.

When discussing the collaboration, Jeremy Scott said, “I love the cheeky, playful nature of Cîroc. It connects perfectly with my approach to both life and fashion, so the partnership felt natural; there’s such synergy.” He continued, “I design a lot around personal, customised twists so it’s great to bring this into the partnership too. It’s been fun to bring together our bold take on luxury and I can’t wait to see what the year holds.”

The fashion forward bottle is available to order online on GetitINKD, you can make your gift extra special and personalise your CÎROC x Moschino bottle by adding a name or message, which will be permanently ‘inkd’ on the bottle, in a stylish gold design (RRP £40.00).

Valerie Ekpo
ekpovalerie@gmail.com
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