25 Nov Artist Sarah Coleman Adds Her Creative Spin To Fendi

 Using a an editing app called Facetune, contemporary artist Sarah Coleman adds a modern spin to the Fendi Logo. Famous for repurposing logo fabrics the multidisciplinary artist recently partnered with Fendi on a limited series creating a new take on the label’s Miami District Boutique. 

Speaking with L’Officiel in a recent interview, Coleman says about art and her work “I feel like the best art can exist on its own or in a certain space and context. That’s really what I tried to create for Fendi — pieces that had their own unique spirit,  and yet had that dichotomy I love to create, of something familiar but also playful and different.”

Coleman  through her work  turns simple objects into  magnificent and elegance items through her solid craftsmanship with a long creative  background mixing a blend of art and fashion.

This project adds another accolade to her growing list  -designing Chanel interiors with architect Peter Marino and helming art direction for the Mercer Hotel.

“I feel a deep connection with everyday objects. They become everyday for a reason, because something about their design makes them basically perfect — even if they seem simple,” says Coleman. “To me, art, fashion and design are different labels people put on what is essentially the same thing; forms of expression with a common thread.”

Coleman’s brilliant spin is definitely a sight for sore eye.