20 Oct BIRKENSTOCK INTRODUCES NEW NATURAL SKINCARE LINE
Germany-based company Birkenstock have announced their foray into skin care products.On the shelves this fall, their new product range features their signature material for which they’re best known: cork.
“I like to say it’s really all about the cork,” says Louise Caldwell, the skin care line’s president and general manager, She explained that they extract a waxy substance called “suberin” from the cork that is then used in the products.
“Suberin that actually has a regenerative effect on our skin by helping to stimulate and repair the moisture barrier of our skin,” she said.
Caldwell went on to say the Birkenstock facial products use a special combination of suberin and coconut oil, which the company says is anti-aging and helpful for reducing redness.
The full line ranges from exfoliating cream to toner to foot cream to body location. Prices will vary but the Birkenstock website shows some items starting at $25.
All the Birkenstock skin care products are vegan, made with natural ingredients and aren’t tested on animals, according to Caldwell.
The full Birkenstock skin care line will be available to order on the company’s website and in the company’s flagship store in New York City on Oct. 21. The Venice Beach, California, location is already selling the products.
Caldwell said the skin care products will also be sold in select Nordstrom stores and on the Nordstrom website starting this January.