BURBERRY X VIVIENNE WESTWOOD ON ENVIRONMENTAL ACTIVISM AND CLASSIC FASHION

Burberry and Vivienne Westwood’s highly anticipated collaboration is finally here and we understand now why it was worth the wait. Since the announcement in July earlier this year, anticipation has been building to see what power moves these heritage brands will make; Tartan checkered denim? Patchwork trenchcoats with graffiti embroidery? Quite likely. As two of Britain’s longest-standing fashion originals, much has been expected of this collaboration. In the past, collaborations have come about between bigger power brands looking to benefit from the ‘cool’ status of niche brands), but in this case, it’s considered an interesting move on the part of both brands, given that each brand remains a major player in its respective space. Even more, Ricardo Tisci took the helm at Burberry earlier in the year and has kept up reeling with the many overhauls he has made since his appointment as the new creative head for the 162-year-old British megabrand. He revealed a new logo referencing its founder’s initials “TB” (Thomas Burberry). Then he banned the use of fur. He’s also leveraging on the far-reaching influence of social media to announce the release of the Thomas Burberry monogram T-shirt, as well as the launch of  “The B Series” collection. Needless to say, Tisci has had an active year and his new project with Vivienne Westwood definitely hits the mark of a hugely successful year.

“When I first started at Burberry, I knew it would be the perfect opportunity to approach her to do something,” said Tisci of his collaboration with Westwood. “She is a rebel, a punk and unrivaled in her unique representation of British style, which has inspired so many of us. I am so incredibly proud of what we will be creating together.”

 

The much- anticipated capsule collection finally hit the market last week and suffice to say, the collaboration is undoubtedly one of fashion’s high points this year. Featuring some of the biggest names in fashion, the campaign included Kate Moss, Sistren, Leonard Emmanuel, LadyFag, Josh Quinton, Andy Bradin, Claudia Lavender, Marco Motta, and several others. The joint capsule collection is highly reminiscent of Vivienne Westwood’s signature punk style of the mid-‘80s and was well interpreted in Burberry’s classic print. The “grunge-y” collection which also paid tribute to their mutual British heritage and inherent style took a unisex approach across pieces and ensembles. From classic double-breasted jackets to tailored high-waisted trousers, a shawl-collar hugger jacket, a leather-buckled mini kilt, and a silk shirt with an oversized point collar. Accessories to pair with the looks including Westwood’s iconic wool beret with slogan pins, jacquard-knit knee-high socks with striped cuffs, graphic-printed tights, a wide-cut silk tie, and lace-up platform shoes all made in standard Burberry check design and fabric.

 

 

 

 

 

Vivienne Westwood, known for her endless environmental activism and active fashion statements also co-designed a graphic t-shirt with Ricardo Tisci on a final, personal note. An oversized T-shirt with a handwritten message from Westwood herself that reads “Cool Earth has a plan to save the Rainforest.”  is dedicated to the charity, as well as four exclusive items from the collection that she will also customize to be auctioned to raise money for Cool Earth. Proceeds from the collection will benefit Cool Earth, a UK based non-profit organization that collaborates with rainforest communities to combat deforestation and climate change.

 

Photography by David Sims.

Abiodun Odusola
abiodunodusola@ymail.com
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