24 Jun DEMURE BY DENIKE: “THE WAVE COLLECTION” AW 2018
Inspired by the Wave Sandstone Formation, Demure by Denike presents the Wave Collection. The creative director of the brand, Adenike Adegboye draws inspiration from the fragility of the Wave Sandstone formation and the parallels it has with fashion as a culture. Adegboye acknowledges the fragility of the sandstone formations, built over centuries through years of routine and layering of otherwise unremarkable sediments
She replicates that sentiment through ruched tulle, layered at the hem of a spaghetti dress. She mirrors its striations and marries it with her love Adire, creating striped motifs that speak to our customer’s rejection of order and embrace of controlled chaos.
The brand takes direct reference from the formations neutral hues of muted browns and sallow oranges, and juxtapose them against defiant purples and unsoiled whites, referencing the unyielding earth in eternal conflict with water, ferocious and exacting. This season’s ideas are materialized in the softness of fabrics; tulle, chiffon, silk and twine as a homage to the softness of the formation’s present incarnation, and how it is in a perpetual state of transfiguration.
For Demure by Denike, the Wave Sandstone formation is a metaphor for the tradition that defines fashion as a pursuit of excellence, each generation’s achievements hoisted on the achievements of the generation before them, resistant to the ravages of time and other circumstances, but pliable enough that this all-encompassing force shapes fashion into the behemoth in which our creative director defines herself today.