A Diversified Cast For Lindex’s New Campaign

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Lindex is one of Europe’s leading fashion chains and now they’ve just proven to us that the brand is no respecter of shape, size or race  !

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For its latest campaign titled “Fall Fashion Heroes“, the fashion company features a selectively distinctive cast  including top models Ashley Graham, Alek Wek, Toni Garrn, Candice Huffine and Cora Emmanuel.

The new campaign spotlights five autumn wardrobe essentials. From a trumpet sleeve top to the knitted dress and a statement jean, dark tones of burgundy and amber stand out. The fall season also marks the inclusion of Plus-size clothing into Lindex’s mainline.

“I think it’s fantastic that Lindex is including larger sizes in their collections. It was an incredibly powerful shoot because of the diversity of women chosen for the campaign; there was so much girl power on set,” Ashley Graham states about the campaign.

Abiodun Odusola
abiodunodusola@ymail.com
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