“It takes a whole 20 songs to get to the best part of Drake’s entire ‘Scorpion’ album”. I suppose that suggests that those of us who are just getting the groove and just allowing ourselves get #inourfeelings have not committed a major social faux pas. Drake’s fifth album has been a raving success since its release late last month and the track ‘In My Feelings’ has been particularly outstanding. Described by Andy Hutchins of Time as “a disastrous misunderstanding of New Orleans bounce”, the song has since inspired a dance challenge “The Shiggy Challenge” where people, typically, walk outside of moving vehicles and dance in incoming traffic probably because the song strongly implies that you get ‘real with it’. Drake himself gets expressive on the track, baring his feelings to ‘Kiki’ ‘KB’ and the members of the City Girls, wondering if they still love him. The challenge quickly spread around the world where in some countries it has caused controversy and public concern.

Social media comedian Shiggy known on Instagram as TheShiggyShow posted an Instagram video dancing to the track on the day of the album’s release. He dubbed it #DoTheShiggy and inadvertently ignited a viral craze. Garnering over five million views, the dance has been done by countless celebrities such as singer Ciara and husband Russell Wilson, Will Smith, Diplo, Odell Beckham Jr., Lala Anthony, Kevin Hart and others miming a car steering and making heart gestures. Drake’s also posts a video recording Shaquille ‘Shiggy’ Mitchell doing  The Shiggy Challenge to celebrate the track reaching  No.1 on the Billboard Hot 100 charts which was partially due to the rising popularity of the dance.


Shiggy & Drake

‘Kiki’ is said to be a reference to K’yanna Barber, Drake’s romantic interest at a time. He also mentions Jennifer Lopez (“Jenny”), who he briefly dated in 2016 and Quality Control duo City Girls as earlier mentioned, made up of members Yung Miami “Resha” and JT who also provided additional vocals on the track.  The track, a staple of the New Orleans bounce is not only an expose into the rapper’s emotional life but is a solid, well done version of Drake’s musical genius. The track samples “Smoking Gun (Acapella Version)” by Magnolia Shorty for the breakdown. Also sampled is “Lollipop” by Lil Wayne, a frequent collaborator and the man who brought Drake to international spotlight. By the end of the track, he samples the seventh episode of the second season of popular TV show Atlanta, which is written, directed, and acted in by Donald Glover a.k.a Childish Gambino. The episode revolved around Drake and was aptly titled “Champagne Papi”, his alias.

The disclaimer has gone far and wide but we can’t help reiterating; dancing on the street without paying attention to incoming traffic could get you on the other side of your feelings. We should probably hold our breaths for the video. Kiki might finally respond…Momentum is still building as regards the song video yet to be released and reported to have been shot in New Orleans. Spotify’s Carl Chery posted a video clip of 22-yr old director Karena Evans who has collaborated with Drake on several previous hit projects including “God’s Plan”,” Nice For What”  and “I’m Upset” earlier this year.

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