With the apparent #blackgirlmagic and #melaninpopping movement  exemplified at an accelerated pace on social media, one will suppose a swift decline in ‘skin bleaching’ , except for the spread out report from the World Health Organization (W.H.O) estimates that 77 percent statistics of Nigerian women use skin bleaching products, which reputes Nigeria among top consumers worldwide.

Colorism is still a hard nut to crack even in our domestic society, talk less of the global sphere. One may inquire on what the beauty standards raved about is and how it relates to skin bleaching: We delve into this subject matter.

As black women of different race, ethnicity, and color we have for the longest time being misguided by various prevalent conception of what beauty is and how it should be portrayed; this has grounded the pattern of women of color , thereby pressuring the upheld belief of ‘lighter skin tones’ as more good-looking.

Why is there a thriving representation of biracial girls whilst relaying ads to a diverse category of black women?

Why can’t we dispel this mental colonization of colorism that has ravaged the perception of beauty and toyed with people’s individuality hence paving way for low self esteem? All these questions have been left running through our minds for the longest of time.

In fact, women are not alone on this ride. just like their counterparts, a good number of men are deeply rooted and dedicated to skin bleaching.



Image courtesy @toofaced: Born this way beauty campaign in collaboration with Jackie Aina.


More so, ‘BBCAfrica Girl Talk’ had a thought provoking live Instagram session on Skin Bleaching which debunked several beauty intricacies.

The panelists expounded on different skin bleaching ‘school of thought’- conversing on how the idea of a flawless skin to some people means being ‘light skinned’ , further attributing main stream media, a propagating factor of colorism and misrepresentation of beauty.

Regarding light skin as superior is ingrained in the society and this is so overwhelming according to Dr May Ikeora, a skincare entrepreneur; “we can’t undermine the addiction to bleaching” she added.

Highlighting points like, Individuals using light skin to push their brands and some jobs benefiting only girls of lighter shades “Skincare has evolved but certain things remain the same” Dr May expressed.

Female Activist and beauty blogger, Lovette Jallow makes clear that there is beauty in the various shade of black women and affirms the beauty portrait traditional media originally painted in the psyche of individuals, theming it,  ‘Psychological colonization of the mind’. “Once I’m bleaching my skin, I’m getting distant from who I am”: Lovette in an articulate scrutiny of skin bleaching.

The reality of minimum wagers (heedless of their financial power) diligently living out the bleaching culture, is quite baffling despite the wide spread awareness of the eroding health consequences stemmed from such practice. A case in point by a twitter user – read more

Still on the BBCGirltalk, Dr Uju Rapu a U.K certified dermatologist in a bid to spell out the damaging effects of skin bleaching states how most creams haven’t gone through cosmetics regulation, condemning harmful ingredients like hydroquinone, Mercury, corticosteroids amongst others.

Amid the diversity and representation wokeness burgeoning in the beauty Industry at various stages – Will this beauty standard prevail? Only time will tell.


Melanin Magic @queennyakimofficial


Image courtesy: Atarah Avenue









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