14 Apr BOOHOOMAN X FRENCH MONTANA CREATE AN UNFORGETTABLE COLLECTION
BoohooMAN teamed up with Moroccan-American hip-hop recording artist French Montana and designed an exclusive collection, which launched globally on boohooMAN.com on April 12th, 2018.
This seems to be the new way to go, as last month, Boohoo.com teamed up with Zendaya Coleman to create a 50-piece collection tagged “The Zendaya Edit”
The spring/summer collection features a total of 65 ready-to-wear pieces with a price range of £12 – £60. The inspiration behind the collection comes from the Mediterranean and Moroccan culture, while bold tropical and leopard prints, colour variances and summer cuts mould the range into perfect spring summer attire. Being so versatile in its offering, the range includes neutral jersey styles, tracksuits and t-shirts, while showcasing fashion-forward trends, such as statement cords, distressed denim and design details including embroidery, fringing and hardware embellishment.
Staying true to the brand’s values of creating affordable, trendy fashion for the target market and French’s very own style, the collection will certainly be deemed unforgettable by some.
BoohooMAN has executed successful campaigns and design partnerships with creatives in the past, such as Quincy, Tyga and Rae Sremmurd. However, the brand defines this as its largest global partnership, yet.
Shop the collection here.