11 Jul LADY GAGA’S NEW MAKEUP RANGE LAUNCHES EXCLUSIVELY ON AMAZON
Pop star Lady Gaga has just announced that her new make up line will be launching exclusively through online retailer Amazon, meaning that her range will be accessible world wide. The online retailer will be launching Haus in nine countries in September, including the UK, US, France, Germany and Japan.
Speaking to The Business of Fashion , Lady Gaga explained her reason behind choosing Amazon, saying that she wanted to have as much control over her brand as possible.
“If it’s not perfectly in line with what they do… they’ll be like, ‘Can you just change half of the equation?’. The answer is no. No deal. No message of self-acceptance, no deal. The deal with Amazon was so wonderful because this was like, ‘Let’s make a deal, let’s make a deal to change the world with their beauty’.”
Lady Gaga trademarked Haus in February 2018 and now the first images from Haus Laboratories have been released with a sneak peek at her makeup line, and we also get to see Gaga looking pretty much Photoshop free!
Four images have been teased so far, two showing Lady G with her iconic platinum blonde hair and dramatic makeup. But it’s not her elaborate eyeliner that’s got people talking. Everyone cant get enough of her unedited looks.
Haus Beauty is arriving in September and will be available for pre-order starting July 15.The line will include makeup kits with lip gloss, lip liner and “all-over color.”