22 Aug L’Oréal Paris and Balmain collaboration
In May, L’Oréal Paris announced that brand is preparing a surprise for their fans, who will soon be able to dress their lips into the luxurious outfits of Balmain.
Yes, the announcement was all about the upcoming collaboration and here we are. The creative director of Balmain, Olivier Rousteing, collaborated with the largest French brand L’Oréal Paris.
The first photo of the new lipstick advertising campaign L’Oréal Paris and Balmain depicts Olivier Rustin, surrounded by 12 women. Each of them is distinguished by its unparalleled beauty and personality.
The new collection of lipsticks Color Riche will be presented in the end of September within the Paris Fashion Week.
Traditionally, the promotional shootings involved the legendary envoys of beauty from L’Oréal Paris. Doutzen Kroes, Deepika Padukone, Luma Grothe, Lara Stone and other beautiful women of our time have teamed up together to present the key launch of the French brand.
The main message of the collaboration is:
“every woman is beautiful, regardless of age and faith, and her possibilities are truly limitless.”
According to Rousteing, L’Oréal Paris and Balmain have similar views on femininity.
“We equally feel and understand the woman, we want to make her even more beautiful and freer, help in self-expression,” the creative director of Balmain shares.
By the way, Olivier has already collaborated with the H&M brand this year.
As for the new campaign with L’Oréal Paris, currently all the details are kept in the strictest secrecy.
We only know that the cases of new lipsticks will be made in three different designs: Rock, Couture and Glamazone. Also, the line will include 12 ideal matte shades suitable for any type of look. Fashionistas will be able to choose from sensual scarlet and tender pink to rich plum and bright blue.