Mechanical love: new Jean Gritsfeldt cruise collection

Jean Gritsfeldt presented an advertising campaign of the new cruise collection The Mechanism of Love.

The main designer’s idea was to show the relationships of young people through the prism of the modern world.

Gritsfeldt pays attention to the rarity of sincere feelings, the narcissism and current irresponsibility.

The collection includes T-shirts and sportswear inspired by the 1990s.

The final accents became swimsuits with transparent inserts, colourful sequins and bright prints, both in the men’s and women’s lines of the collection.


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