30 Nov NOTHING IS COOLER RIGHT NOW THAN THE “PRADIDAS” COLLECTION!
After a long wait, both Prada and Adidas; the luxury house and the sportswear giant have released a glimpse of the first products from their collaboration.
Naturally, trainers were top of the agenda. The Prada Superstar sneaker is the Italian label’s limited-edition take on the Adidas Originals sports shoe, which launched in 1969 and is still one of the German titan’s universal signatures. Created in Italy in a limited run of 700, each new unisex model features the edition number and the Prada logo embossed on the side, plus the combined brand tag on the tongue.
Next up, Prada’s bowling bag gets an athletic makeover, aligning one of its trademark silhouettes with an Adidas gym bag. The optic-white calf leather base is punctuated with a black trim, stamped with the twinning logo and, again, the serial number. Both clean, streamlined Prada for Adidas Limited Edition product lines will be available from 4 December – just in time for Christmas.
The tie-up marks yet another foray into the fashion sector for Adidas, a brand that continues to offer a subcultural lilt to the luxury sphere via collaborations with Stella McCartney, Rick Owens, Raf Simons and Kanye West’s Yeezy. Prada, too, has long integrated sportswear into its offering via its Prada Sport collection, which is now branded as Prada Linea Rossa. What’s next in the partnership? Our money is on athleisure. Imagine the tracksuits.
Story by British Vogue…