ORANGE CULTURE: “RAINDROPS AND TEARS” AW 18

Orange Culture presents its Collection for Autumn Winter 2018 – Raindrops and Tears. This season, Creative Director of the Brand – Adebayo Oke-Lawal explores rain and its relationship with humanity, with custom-made prints inspired by Lagos Chaos in the rain and custom rain/sunlight Button Detailing.

In conversations with him, he says…

“As a child, I’d sit by the window and stare at the raindrops fall from the sky, it always felt so surreal to me. It always made me feel like it was here to wash things away and by standing under it I’d feel a sense of freedom, newness or liberty.”

“I can’t cry for some reason, ’cause growing up I would get told off by teachers if I cried. MEN DON’T CRY! Suck it up and be a man. So I thought by not crying, I was strong, I could finally fit in with the GUYS! I wouldn’t be such a sore thumb after all”

“Not being able to cry at least sometimes damages you, you hold things inside and the day you finally get to cry, it’s for the most ridiculous of reasons and you feel guilty about it “

“I look out at the clouds constantly tearing up. If God didn’t want us to cry once in a while, why would the clouds cry sometimes? Even the clouds need to cry “

“So every-time I see the rain now, I remember it’s okay to cry sometimes, allow nature takes its course, be vulnerable and be as beautiful as the clouds! Even the clouds cry seasonally “

Orange Culture played with super soft to seemingly hard fabrication. Showing the struggle between vulnerability and caged emotionalism. Cottons, Velvets, Satins, Wools and Leathers are the fabrics that empower the collection and help us tell the story.

 

Collaborations

Bags/ Shoes are made in collaboration APAART Africa |Green Shoes by MEZZILEROY | Jewelry made in collaboration with PICHULIK Africa Furniture/Props by AGA CONCEPT

Photo Credits

Photography – @Iamdanielobasi | Make Up – @sutchay | Creative Direction – Team Orange Culture | Lights and logistics – @_Mr.rey | Chairs – @theagaconcept
Models –

@thefrenchman_ – @fowlermodels
@dynamicchima_– @mybookermodel
@eze_meju – @mybookermodel
@damii_dave – @fusemanagement
@samikoodunukwe – @fusemanagement
@modupe_ade – @fewmodels
@meetsunkanmi – @fusemanagement

 

Valerie Ekpo
ekpovalerie@gmail.com
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