Globally respected and acclaimed trendsetter Orange Culture closed out the Lagos Fashion Week event with a resounding bang yesterday with his unusually themed presentation.  Recognized as an androgynous, norm-breaking label, the brand has defined its own space since its emergence; propagating innovative fashion ideas, social themes and taking bold risks all of which certainly appear to have paid off.  Closing out the Lagos Fashion Week for the first time ever, Orange Culture took its radical vibe a notch higher with another  strongly themed message expressed in various art forms.The  SS19 Collection was tagged “Orange Moon”.

Using the blood moon as visual imagery for his set design, the ambience was dark and shrouded. A “blood moon” is a name given to the moon during a lunar eclipse and it occurs when the Earth passes between the sun and the moon, trapping the sun’s light. This deeply metaphorical art was to analyze core individuality and the society’s endless pressures that force one to be stereotyped and conflicted.

“Who are you in the sun? Who are you in the moonlight?

We use our Spring /Summer 2019 to explore the fight for identity in a world where ideologies and stereotypes are constantly pushing against one’s ability to fully bloom. Most societies have coerced people into managing two personalities: one in the daylight, one at nighttime.

Even as many things continue to evolve in Africa; even as art and how we engage with it is broadening and strengthening beyond the continent, the freedom to be a fully developed, complex individual and to express the dynamics of such complexities, still comes at a cost. 
This freedom exists though, and Orange Culture’s SS19 collection is just a celebration of it as it is of the people who persevere; the people who give their voices and art and passion and soul in order that other people could be recognized first as humans, before any other identity that might undervalue or compromise their humanity. 
The Orange Culture warriors through this collection are clad in color rioting and prints inspired by the chaos that eclipses the state of confusion in today’s societies. The collection, with its cuts and shapes and other elements, is intended to push a conversation on the concept of normality and how often times, this is an idea measured without nuances. The collection highlights the present as a time charged with varying degrees of threats, and the Orange Culture warriors are the ones constantly on the war front, using whatever they hold in their hands, whatever they have, to defend the dignity of humanity and reaffirm that everyone deserves the freedom to bloom and be their own selves even while being part of a society.”

Orange Culture SS19.

The models all emerged in a cluster, heads bowed. A model walks forward and the lights come on showing a brilliant burst of colors. Colors of orange, green, yellow, purple and pink, colored straw bonnets, orange face paint to carry on the theme and plastic basket bags. It was truly artistic, beautiful and highly nuanced. The collection ranged from sequined fabrics to neon consisting of bodysuits, silk jackets, two-piece suits, high-slit skirts, blazers, trendy shorts in the fashionably eclectic mix that is typical of the Orange Culture aesthetic.  The model cast was star-studded with surprise appearances by Odunsi The Engine, Wavy the Creator and Alani. Afro singer Falana ended the show with an electrifying vocal performance, a fitting end to the event.

Orange Culture has always put out the idea that the brand goes beyond fashion, it is a lifestyle. This was succinctly conveyed through his collection which is an already raved-about favorite from the event and was certainly one of Day four’s highlights. Speaking with the label’s Creative Director on what it felt like to close the show, he said,


“I was really thankful for the opportunity to close the show as there were many before me in that position who have inspired me for a long time. For me, it really doesn’t matter if you’re closing, opening the show or in the middle, it is more important to have the privilege at all. I am grateful to the LFW for platform and I was excited to be able to show my collection the way I always envisaged.” Adebayo Oke-Lawal, Orange Culture.




All photos courtesy Kola Oshalusi.

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