Advertising Campaign: Pharrell Williams & CHANEL

During the whole April Chanel was trying to answer the question “Who is Gabriel?” In the cycle of mini-films about the new collection of bags CHANEL’s GABRIELLE.

Earlier, the brand published three videos starring Kristen Stewart, Kara Delevin and Carolyn de Megre.

The honour to close the video cycle went to Pharrell Williams, who worked with the French director Antoine Carlier.

Carlier, who has already produced dozens of music videos and documentaries, chose an empty concert hall as a place for advertising campaign. There, Pharrell enjoys loneliness with a CHANEL’s GABRIELLE hobo bag.

At the end of filming, the producer admitted that Pharrell, like Carlier, loves the House of Chanel.

“As well as I, he [Carlier] just would not want to leave this bag,” comments the mini-film Williams.


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