11 Feb Rihanna and LVMH mutually agree to temporarily pause the Fenty fashion maison, less than two years after the launch.
Rihanna yesterday Wednesday 10th February 2021, revealed that she is pausing her luxury maison with LVMH while going ahead with her Savage x Fenty lingerie, backed with $115 million in new funding.
In an exclusive statement to WWD, LVMH confirmed “Rihanna and LVMH have jointly made the decision to put on hold the ready-to-wear activity, based in Europe, pending better conditions.”
According to sources, a skeleton staff remains at the Paris headquarters of Fenty fashions to wind down remaining operations. The brand stopped posting on its Instagram account on Jan. 1, and the last collection drop on Fenty.com dates back to November 2020.
It is understood the e-commerce site — the main distribution channel for Fenty fashions — is to go dark by the end of February or early March.