01 Nov RIHANNA’S NEWLY UNVEILED FENTY CAMEO JEWELLERY IS AN ODE TO YOUR BLACK HERITAGE
Rihanna’s latest release has a singular historical focus: cameo jewellery. The musician-turned-mogul has reimagined the ancient tokens to immortalise the African woman’s beauty in profile in three pieces: a ring, a pair of earrings, and a pendant that doubles up as a brooch.
Unlike cameos of yore which have been worn as a symbol of intent – a token bearing the portrait of Eros, the God of Love, expresses a woman’s sexuality, while Medusa is said to ward off demons in Greece – Rihanna’s designs symbolise all beauty, or the beauty of difference. “The cameo is an emblem of fearlessness, elevation, creativity and joy – everything Fenty stands for,” reads the jewellery notes.
The profiles are realised in resin and glass, and framed by tiny pearls and beads like miniature works of art that Rihanna hopes will be passed down through generations. While the woman captured in Fenty’s portrait wears box braids tied in buns, the accompanying shoot, captured by Nigerian photographer Ruth Ossai, focuses on the myriad sculptural hair styles that have been celebrated in cameos throughout history. Hairstylist Issac Poleon is the creative behind the towering, artful and imaginative ’dos in the campaign, which is styled with Fenty’s take on workwear, in order to let the story of the cameos sing out.
Shop Release 10-19: Cameo now at Fenty.com
Story by Vogue.