Serena Williams, Tennis Queen, Winner of 23 Grand Slam titles, mother of Alexis Olympia Ohanian Jr. has announced the release of her fashion label – Serena.

The new fashion designer, who has previously collaborated with various brands such as Nike and HSN, debuted her 12-piece collection on her website, with prices ranging from $35-$250.

Fashion is not new to Serena, having studied for 2 years at the Art Institute of Fort Lauderdale. Inspired by femininity and strength, Serena also seeks to make her collection practical.

On Instagram, Serena Williams said They say life is about timing. I learned this lesson at age 18, when I chose to play a light tennis schedule because I wanted to go to fashion school. Some criticized my decision, but I knew I had two loves–tennis and fashion–and had to find a way to make them coexist. After 15 years of false starts, and people in fashion telling me “no,” it only only drove me to work harder. As a result, I discovered what it meant to invest in myself, and I allowed that belief in myself to drive me to reach my dream.”


Photo culled from WWD

Photo culled from WWD

Photo culled from WWD

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