Woman of many parts and all-time queen Rihanna has proven time and again that her Savage X Fenty Lingerie enterprise amongst her other lucrative ventures is a mission and a passion. Coming just a week after the launch of fifty shades of Pro Filt’r Concealer through her other brainchild, Fenty Beauty; the pop- star has not rested on her laurels long enough to give us another exciting new range of products made exclusively and intentionally for every woman.  The Savage x Fenty line first launched last year and vowed to be entirely inclusive with a range of sizes and skin tones to suit all customers. Released today January 9 with the tagline “Valentine’s just got Xtra AF”, this sultry collection stays true to that promise with the so-not-cheesy range of body-positive underwear for every woman’s body type.


“Lingerie is not just about exploiting the female body, it’s about celebrating it and that’s what Savage x is all about. Savage to me is such a powerful word. Especially for women, you know. Women are usually looked at as weak and needy and Savage is just that different woman. It is the opposite of that, she is powerful, she’s in charge, and she’s taking ownership of all the choices she makes.”Rihanna




In true Valentine’s Day spirit, Rihanna’s Valentine lingerie collection includes heart-shaped pasties and panties as well as sheer patterned bralettes and revealing bodysuits. There’s a selection of styles in pink, red and black, and some cute heart-shaped nipple pasties – plus knickers that manage to look both sexy and comfortable at the same time. Now available online, the collection includes 23 pieces with three different motifs. The “Wild Thoughts” singer modeled the Hearts line in pink cutout undies adorned with a velvet heart, but other designs include sheer bras and bottoms embroidered with lips, metallic lace teddies and silky pink pajamas. Available in sizes 32A to 44DD in bras and XS to 3X in undies and priced at between $20 and $68, the collection is Valentine’s Day treat that’s got us all the more pumped for all the naughtiness that Rihanna has just licensed for the coming season!








Images by Jeff Luker.

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