27 Dec VLISCO & CO LAUNCHED IN LAGOS
Fashion Fabric brand; Vlisco in collaboration with A Whitespace Creative Agency (AWCA) officially launched Vlisco & Co Lagos edition on December 15, at Alara, Victoria Island, Lagos, following the success recorded in the Ghana launch.
Vlisco, famously known for its specially crafted fabrics, has been designing and manufacturing distinctive Dutch wax fabrics, prominent amongst Africans for over 170 years.
Vlisco & Co launched with the desire to reconnect the brand with a new generation of young, Nigerian based creactives, who used their own unique format to create new compelling narratives using the brands traditional aesthetics.
The Vlisco & Co platform has asked African designers, artists and creactives to explore the future of African print.
How will tradition merge with modernity? How will the old be improved by the new? How can African design inspiration continue to play its role in creating local global narratives for the future?
The event started with an interactive session with Karo Akpokiere in conversation with writer Ayodele Arigbabu , in a recreated studio titled ‘6 Stories of Disintegration’.
The illustrations and sketches re-imagined new forms and processes for recreating classic Vlisco patterns. Whilst the filmmaker, stylist and fashion-visualist, Daniel Obasi presented his inspired Afro-futrism film titled, ‘An Alien in Town’.
The event also showcased a talented new generation of locally based Nigerian fashion designers.
There was a presentation of commissioned collections by fashion designers, Abiola Olusola and Tokyo James. James also worked with photographer Terna Iwar on a fashion film of his collection, also showcased.