31 Mar Want To Make The Most of Your Runway Show? Head Stylist For ARISE fashion Week 18 Veronica Ebie-Odeka Tells You How.
Fashion weeks are upon us Hurray! From New York to London, Paris, Milan and now Africa, the entertainment of fashion is taking over the air and media sphere. Last week saw the amazing delivery from fashion designers across the continent during the African Fashion International (AFi) fashion week and the Lagos Fashion Week AW 18. Today, we witness the great comeback of the ARISE fashion Week with Top rated models like Naomi Campbell, Oluchi Orlando, Ojy Ope, Mayowa Nicholas and more headlining the show; with designers from across the continent working had to bring their best foot forward.
With the social media revolution, runway shows have become less and less traditional- the one time private affair for industry players thanks to the advent of new media has become a much more globalized gathering with designers working the limits to push the envelops as they convey their messages and brand philosophies to the world. In a saturated market like the fashion industry, there’s no doubt a mounting pressure to create a runway shows that are entertaining, engaging and memorable, collections that are solid, relatable and can easily translate into sales.
With this in mind, we speak with the head stylist for the ARISE Fashion Week 2018 show Veronica Odeka and she gives us her top three tips for the designer looking to make the most impact in their runway outing.
- Great accessories like white shoes or a handbag made of newspapers creates great imagery to pull the collection together.
- Great use of color represents a luxe presence that is easily remembered
- A cohesive collection. 10 strong pieces are better than 30 any day”.
And yes! We concur.
Veronica Ebie-Odeka is one easily recognized by all in the fashion, entertainment and lifestyle industry. She is an international stylist born and raised in Houston Texas, USA with a ten year background in high fashion runway modeling, print, and commercial and spokes modeling.
In 2010 upon relocating to Nigeria, she worked as a style correspondent and cover stylist for This day style and established the brand VANESTYLE- A fashion& style agency that offers commercial as well as personal styling and shopping services.
From red carpets to music videos and more Veronica boasts of a strong client list of celebrities and fashion brands past and currently styling such as Genevive Nnaji, Mo Abudu, Omotola Stephanie Coker , Jalade Ekeinde, Tiwa Savage, Adora Oleh, Dolapo Oni, Bolanle, Waje, Toolz, Sheyi Shay, Gbemi Olagbegi, Don Jazzy, Desmod Elliott, Davido and more. Funke Adepoju, Fashpa & Odion Mimonet to name a few .Veronica has had back to back credits for styling: Nigerian Idols seasons 1 & 2, Project Fame, Elite Model Look Nigeria, GTBank NdaniTV, MTN Lagos Fashion & Design Week, Ebonylite TV show Moments wit h Mo, Jara, Studio 53 Extra, B4 30, Amazons, Martini Male Model Search, Arise Magazine Fashion Week, Covers for Genevieve Magazine, Wow Magazine, Vanity Fair Italia, Mania Magazine and Thisday Style.
Her work can be seen in countless magazines, blogs as well as hers www.vanestylesr.blogspot.