01 Sep ‘YOU’RE BEAUTIFUL’: THIS NEW BEAUTY BRAND IS ALL ABOUT RAW FINERY.
The perception of inclusivity and diversity in the contemporary beauty industry is beyond doubt not solitary on the subject of shade representation. People are beginning to take into cognition, very much underrated beauty conceptions, thanks to the diverse and momentous interpretations of what ‘self love and acceptance’ stands for.
21st century evolvement has unquestionably reformed the holistic acuity of beauty, consequently, strengthening the impression of ‘Embracing our Imperfections’ via esteeming Uncut Beauty.
We point up SPKTRM Beauty, the first beauty brand that utterly bans model retouching- this company aims to break the stereotypical representation of beauty, through offering unconventional beauty campaigns in the most diverse and relatable imagery. The brand oaths to reshaping the industry by making it more inclusive and transparent as they will be launching a paraben-free, cruelty-free and PETA certified 50+ shade range of ‘SPKTRMYou +foundation’ – in addition to this distinguished setup, all portion of every of their profits will be channeled to supporting underprivileged women and the LGBTQ community.
The founders in addressing their plausible stance on having ‘everyone in mind’:
“As three women of varied ages and ethnic backgrounds, each of us has experienced the detriment associated with the current beauty industry landscape. We decided to empower ourselves and each other, to create the change that we want to see. SPKTRM Beauty was created upon a foundation of inclusiveness of race, age and gender, and all forms of beauty”.
IMAGES COURTESY: SPKTRM BEAUTY INSTAGRAM